|
Membership and active
viewers
- 61% visit one or more times daily; 80%
visit once per week
- 22 average page views per visitor
- "Ride Calendar" and
"Photo Gallery" most visited sections
Viewers with money to spend
- 60% with HH income $25,000 - $74,999
- 10% with HH income over
$75,000
Riding
Frequency
Equipment expenditures demonstrate dedication
to mountain biking
- 48% spent $1,000 or more in past 12
months
- 28% spent $500 - $999
Active catalogue and online shoppers
- 68% spent $100 or more in past 12 months
- 81% have, or intend to make, online
purchase
|
Gender |
Age |
Education |
Male (95%)
Female (5%)
|
17 & under (10%)
18 - 29 (12%)
30 - 39
(54%)
40 - 49 (20%)
50 & over (4%)
|
Undergrad/Grad degree (47%)
Some college (16%)
Attending college (15%)
HS
graduate (7%)
Attending HS
(15%)
|
|
